How vacant marketing roles are costing businesses billions
Briefly

Unfilled digital marketing positions pose hidden threats to business growth. Each vacancy contributes to significant revenue loss and negatively impacts team morale. For example, a vacant Paid Search Specialist can lead to losses of $2,500 to $5,000 weekly due to unoptimized ad spend. Additionally, an SEO Manager's absence may result in a potential revenue loss of $2,000 to $4,000 per week from reduced organic traffic. Other roles, like Content Strategists, hinder vital content creation and brand visibility, contributing to overall missed opportunities worth up to $3,500 weekly.
A vacant Paid Search Specialist role could lead to losses of $2,500 to $5,000 per week in unoptimized ad spend and missed conversion opportunities.
The absence of an SEO Manager can restrict organic search rankings, potentially costing companies $2,000 to $4,000 per week in lost organic revenue.
Missing content specialists can delay important content pipelines, resulting in diminished brand visibility and missed engagement opportunities worth $1,500 to $3,500 weekly.
Prolonged vacancies in digital marketing roles not only impact revenue but also harm team morale and the overall growth capabilities of businesses.
Read at Opelika-Auburn News
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