An AI visibility engine improves the reuse of net-new facts, aiding visibility during purchasing decisions. It involves overcoming challenges posed by Friction-Inducing Latent Unasked Questions (FLUQs) that hinder customer engagement. Exploring a client's needs in online education revealed FLUQs, which represent critical yet unasked questions by prospective students. These questions typically arise around personal circumstances affecting enrollment, such as childcare or workplace flexibility, and are often invisible to conventional SEO, yet crucial for successful conversions and customer acquisition.
Friction-Inducing Latent Unasked Questions are the unasked questions your audience doesn't know about. If left unanswered, they can derail the entire buying process.
FLUQs live in the gap between what's known and what's required, often right where AI hallucinates or buyers hesitate.
We hypothesized that there were numerous unknown unknowns that, when discovered, could negatively impact new students. Mid-career students weren't asking important questions.
There's no search volume for 'How do I renegotiate domestic labor before grad school?' That doesn't mean it's irrelevant; it means the system doesn't recognize it yet.
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