This Just In! SEO Is Still Dead!
Briefly

SEO is no longer viable as it has become irrelevant due to evolving AI capabilities and changes in how search engines function. Traditional strategies are ineffective in a landscape saturated with unstructured data. Encountering a denial of SEO's demise often comes from individuals with vested interests in its continued relevance. Despite Google's assertions, AI features are impacting website traffic significantly. The notion of SEO, as previously understood, has been fundamentally altered, suggesting a need for new approaches beyond conventional methods and thinking.
SEO isn't dead! It's just evolving! No. SEO is dead. I can't believe I still have to argue this. Although to be fair, usually the people bringing me the argument have the term 'SEO' in their email or URL or job description.
Nothing cements guilt like a good denial. So if you don't believe me, maybe you'll believe Google as they deny AI search features are killing website traffic.
The new way to Google doesn't involve you, me, or any of us anymore. The SEO Formula Has Been Erased.
When I first started working with Automated Insights back in 2010, we were one of the first generative AI platforms-one that generated over a billion pieces of content for Yahoo, the NFL, the Associated Press, and others.
Read at Inc
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