A survey shows that 78% of B2B software marketers see engaging developers as the primary challenge. Many struggle with creating resonant content, with 65% admitting their efforts are often ineffective. Developers, viewed as critical gatekeepers in purchasing decisions, are skeptical and ad-averse. Traditional marketing channels like Google Ads and Reddit yield very low click-through rates. Engaging genuinely with developers can lead to higher trust and engagement, as they prefer content that resonates with their real challenges and interests.
78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.
Developers are skeptical and ad-averse, making it critical for brands to win their trust to secure six-figure deals.
Google Ads for programming keywords yield a CTR of just 0.09%, showcasing developers' tendency to ignore traditional ads.
Developers respond better to authentic content that addresses their interests; 75% trust brands that understand their culture and workflows.
#developer-marketing #b2b-software-marketing #content-strategy #developer-engagement #trust-in-marketing
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