#trust-in-marketing

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fromHackernoon
3 years ago

The Dirty Secrets of Developer Advertising: Why Traditional Channels Fail-and What to Do Instead | HackerNoon

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.
Marketing
Marketing tech
fromThe Drum
1 month ago

Why every marketer now needs two plans - one for humans, one for machines

AI is reshaping B2B marketing strategies, incorporating both human and machine targets.
Trust has become a central theme in building effective marketing campaigns.
fromThe Drum
3 months ago

Why entrepreneurs, like those I interviewed on The Apprentice, favor traditional media

Seeing so many young entrepreneurs dream of traditional advertising formats chimes with our signaling research, which found that TV tops the list of advertising channels that build trust.
London startup
Marketing tech
fromForbes
4 months ago

New CMO Study: CEO Trust Rises, But Strategic Influence Drops

Improved CEO-CMO relationships are evident, but CMOs are losing their impact on business growth, creating a concerning disconnect.
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