#trust-in-marketing

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fromThe Drum
1 month ago

Why entrepreneurs, like those I interviewed on The Apprentice, favor traditional media

Seeing so many young entrepreneurs dream of traditional advertising formats chimes with our signaling research, which found that TV tops the list of advertising channels that build trust.
London startup
Marketing tech
fromForbes
1 month ago

New CMO Study: CEO Trust Rises, But Strategic Influence Drops

Improved CEO-CMO relationships are evident, but CMOs are losing their impact on business growth, creating a concerning disconnect.
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