The Dirty Secrets of Developer Advertising: Why Traditional Channels Fail-and What to Do Instead | HackerNoon
78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.
Why entrepreneurs, like those I interviewed on The Apprentice, favor traditional media
Seeing so many young entrepreneurs dream of traditional advertising formats chimes with our signaling research, which found that TV tops the list of advertising channels that build trust.