#agency-strategy

[ follow ]
#ai-investment #climate-adaptation #advertising-industry #ai-in-seo #search-visibility #data-driven-marketing
Artificial intelligence
fromThe Drum
1 week ago

Adland is urgently pivoting for AI. We will have to do the same for climate

Advertising agencies prioritize AI investment over climate adaptation, risking unpreparedness for a market reshaped by climate-driven economic change.
Marketing tech
fromBusiness Matters
2 weeks ago

Matt Haycox and the Rise of AI-Powered Search Visibility: A New Era for Agencies

Agencies must integrate AI-driven data intelligence with creative brand architecture to deliver dynamic, intent-focused search visibility and sustained value.
Artificial intelligence
fromForbes
2 weeks ago

AI Won't Replace Marketers-Someone Using It Will

AI is rapidly commoditizing marketing tactics; marketers who learn to use AI will preserve and enhance their value, while others risk replacement by AI-savvy competitors.
Artificial intelligence
fromFast Company
1 month ago

Your teams use AI, but do they think with it?

Clients prefer agencies recognized as AI experts and seek partners who deliver new ideas, sharper analysis, and actionable guidance on using AI themselves.
Marketing tech
fromAdExchanger
1 month ago

To Build Or Not To Build: 5 Agency Tips For Strategic Tech Investment | AdExchanger

Agencies that invest in proprietary technology can create lasting differentiation and better client outcomes, provided they have vision, resources, and execution capability.
Marketing tech
fromForbes
2 months ago

AI As A Copilot: The Case For Agencies As Strategic Navigators

Human cultural storytelling, creative nuance and deep audience understanding—skills agencies provide—differentiate brands and drive emotional resonance beyond what AI automation can replicate.
fromExchangewire
6 months ago

Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth

"Rob joins us at a time of strong momentum. His appointment is a key milestone in Adsquare's evolution as we continue to scale our global presence."
Marketing tech
[ Load more ]