How are agencies making their creative and strategic awards work in their favor?Winning industry awards enhances agency credibility, attracts top talent, and drives new business opportunities.
Nadja Bellan-White Will Continue To Lead M&C Saatchi Group North America As CEONadja Bellan-White appointed CEO of M&C Saatchi North America, emphasizing her extensive experience and market-specific growth strategy.
How are agencies making their creative and strategic awards work in their favor?Winning industry awards enhances agency credibility, attracts top talent, and drives new business opportunities.
Nadja Bellan-White Will Continue To Lead M&C Saatchi Group North America As CEONadja Bellan-White appointed CEO of M&C Saatchi North America, emphasizing her extensive experience and market-specific growth strategy.
Former federal tech leaders share transition wisdom ahead of 2024 electionNew U.S. presidential elections lead to changes in government priorities and require agencies to adapt their strategies.
Why Dentsu India is leveraging its heritage to launch the 'modern creative agency'Dentsu Creative India's revival of Webchutney and Isobar aims to build the 'agency of the future' through enhanced creativity and specialization.
Council Post: An Agency Perspective On 'The Client Is Always Right'Agencies should balance client needs with their expertise; blindly agreeing may not serve best.Recognizing when to defer, challenge, or walk away requires nuanced reasoning in client-agency dynamics.