"Baiju Shah is constantly bridging different worlds. His formative years were shaped by observing his mother, who trained as a commercial artist, and his father, who was an engineer. As global CEO of agency AKQA, he leads an organization that deploys creativity and technology on behalf of clients such as Nestlé, Nike, and Montblanc. And he teaches graduate students pursuing dual degrees in engineering and business administration at Northwestern University."
"Shah believes marrying imagination and technology will not only yield better results but that the union is key to AKQA's success. He's positioning the business as a "frontier agency," which helps clients develop new products and experiences through imagination and advanced AI applications. AKQA is hardly the only company promising to blend creativity and tech. Shah joined the agency from Accenture Song, which calls itself a "tech-powered creative business." Nearly all large consultancies and advertising companies also boast agencies that sit at the intersection of digital and design."
Baiju Shah leads AKQA as global CEO, combining artistic sensibility and engineering discipline to guide work for clients such as Nestlé, Nike, and Montblanc. He teaches graduate students pursuing joint engineering and business degrees at Northwestern University. He emphasizes interdisciplinary approaches that merge imagination and technology, arguing that 'technology without craft is a path to efficient mediocrity.' He is positioning AKQA as a 'frontier agency' that helps clients develop new products and experiences using imagination and advanced AI. Many consultancies and advertising firms now claim similar creative-technology intersections, amid consolidation and turmoil in the advertising industry.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]