The article emphasizes the underestimated value of subject-matter experts (SMEs) within organizations for crafting thought-leadership content. It argues that companies often overlook these internal experts while focusing on external messaging. SMEs possess crucial insights and observations about business operations and industry trends, enabling them to identify changes before they become significant. In an era where AI-generated content is prevalent, the originality and authenticity that SMEs offer can make a notable difference in communication. The author outlines reasons to incorporate these voices at the heart of content strategies.
Companies that only tap a small number of experts for their thought-leadership content miss out on invaluable insights that can enhance communication strategies.
Your SMEs are a treasure chest of originality; their perspectives can fundamentally change how you communicate, both internally and externally.
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