The 3-2-1 rule is a strategy for enhancing personal branding on LinkedIn. It involves posting three pieces of industry-related content, two personal insights, and one personal story weekly. This formula balances authority with authenticity, promoting credibility while fostering emotional connections. The approach emphasizes the importance of storytelling and establishing trust within professional communities. Implementing this strategy begins with identifying key topics and sources for industry posts, and noting personal experiences that reflect one's professional journey.
Building a solid online presence on LinkedIn isn't just about networking or selling-it's about establishing credibility, thought leadership in your industry, and building a trusted community around your brand through the power of storytelling.
The 3-2-1 rule breaks down your weekly LinkedIn content into three distinct categories: Three pieces of industry-relevant content, two pieces of personal insight, and one piece of personal story.
The rule works because it balances authority with authenticity. Your industry content establishes credibility. Meanwhile, personal insights and stories create emotional connections.
People want to do business with those they know, like, and trust.
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