"Threads is testing out a new podcast integration, which will enable you to add your podcast details to your profile in the app, which will then populate previews of your show when shared in Threads posts, via a custom thumbnail image and link. And Threads chief Connor Hayes says that this is just the beginning, with more features being developed to help podcasters build an audience in the app."
"It's been great connecting with podcasters to talk about what's next, and you can expect us to lean in here much more over the coming months. We'll start rolling this change out today, and it will make its way to everyone over the next couple of weeks. Threads is testing this new format from today, with plans to expand to more people and podcast platforms soon."
Threads is introducing a podcast integration that lets users add podcast details to their profile so shared posts generate show previews with custom thumbnails and links. The integration aims to help podcasters build an audience within the app by making show content more discoverable and shareable. The feature begins rolling out today and will reach all users over the next couple of weeks. Initial testing will expand to more people and podcast platforms, and additional podcaster-focused features will be developed over the coming months to further support audience growth.
Read at Social Media Today
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