Threads is testing a "text attachment" feature that lets users attach longer blocks of text to a single post instead of creating multiple posts. The feature was spotted on iOS and described as supporting longer text with styling tools for deeper thoughts, news snippets, book excerpts, and more. A preview displays a snippet in a gray box that viewers can click to read and scroll through the full content. The tool could help retain creators and replace screenshots or other workarounds. The feature is currently in testing, available to users, and may gain multimedia support or wider rollout later.
The feature lets users attach a block of text to a post instead of creating a thread of several different posts when looking to share more in-depth thoughts and ideas. App researcher Radu Oncescu first spotted the new "text attachment" feature on iOS and shared a screenshot of it. According to the app's description of the new feature, it's designed to allow users to "attach longer text and get creative with styling tools to share deeper thoughts, news snippets, book excerpts, and more."
The ability to share long-form content could help Threads retain creators and writers who want more distribution for articles that would otherwise be posted on their blogs or newsletter platforms like Substack. The feature also gets rid of the need for workarounds when looking to share text that goes beyond the word limit for posts, such as sharing a screenshot of a block of text in your phone's Notes app.
Threads competitor X already offers a way for users to share long-form content on the platform with "Articles." While X's feature is only available for Premium subscribers, Threads' feature is accessible to everyone, but that could change in the future. Additionally, Threads only allows users to share text, whereas X's lets people incorporate images and videos. Considering that the feature is still in the testing phase, it's possible that Threads could add support for multimedia in the future.
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