Creators on TikTok are advised to be authentic, find creative gaps, and post daily. TikTok launched Creator Search Insights in March 2024 to assist creators in identifying trending topics. This tool allows creators to locate videos related to their niche, providing them with relevant content ideas, tailored strategies, and audience interests. Creators can utilize the search function within this tool to explore popular themes and generate video concepts that resonate with users. It aims to empower creators by making relevant content that is more likely to engage viewers.
With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests, and create content that people want to see more of.
To find Creator Search Insights, simply search those words in the TikTok search bar and click 'view' at the top of the search results.
Search allows creators to find trending videos in your niche and serves them video ideas, hook ideas, hashtags, and scripts.
If you search 'horses,' you can explore suggested and trending content related to that topic.
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