"YouTube revealed on Tuesday that its likeness detection technology has officially rolled out to eligible creators in the YouTube Partner Program, following a pilot phase. The technology allows creators to request the removal of AI-generated content that uses their likeness. This is the first wave of the rollout, a YouTube spokesperson informed TechCrunch, adding that eligible creators received emails this morning. YouTube's detection technology identifies and manages AI-generated content featuring the likeness of creators, such as their face and voice."
"On its Creator Insider channel, the company provided instructions on how creators can use the technology. To begin the onboarding process, creators need to go to the "Likeness" tab, consent to data processing, and use their smartphone to scan a QR code displayed on the screen, which will direct them to a web page for identity verification. This process requires a photo ID and a brief selfie video."
"Once YouTube grants access to use the tool, creators can view all detected videos and submit a removal request according to YouTube's privacy guidelines, or they can make a copyright request. There is also an option to archive the video. Creators can opt out of using the technology at any time, and YouTube will stop scanning for videos 24 hours after they do so."
YouTube has rolled out likeness detection to eligible creators in the YouTube Partner Program after a pilot, enabling creators to identify AI-generated videos using their face or voice and request removal. The system detects and manages AI-generated content to prevent unauthorized endorsements and misinformation, with real examples of misuse cited. Onboarding requires consent to data processing, QR code scanning via smartphone, identity verification with photo ID and a selfie video. After approval creators can view detected videos, request removal under privacy guidelines, pursue copyright claims, or archive content. Creators may opt out and scanning will cease 24 hours after opt-out.
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