AI-powered search tools are changing the landscape of digital marketing, shifting focus from traditional search engine optimization to answer engine optimization. Business owners initially felt threatened by these changes, worrying about visibility loss. However, they have found that their established thought leadership allows them to be discovered by potential clients through AI tools. This unexpected discovery showcases the importance of adapting to technological shifts and leveraging established expertise to maintain and enhance visibility in the evolving digital landscape.
The shift toward AI-powered search tools like ChatGPT and Perplexity AI is transforming how people access information, impacting traditional business visibility strategies.
Years of strategic thought leadership can enhance a business's visibility on AI-driven platforms, unexpectedly bringing in prospects who discovered the company through these tools.
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