"That model has worked for decades, but the web keeps growing, and AI is now at the forefront of how people discover information. Tools like ChatGPT, Claude, and Copilot are changing expectations. Many users now prefer direct answers over digging through links. This is where answer engines come in, aiming to provide immediate responses and cut out the extra steps in the middle."
"NLWeb is a new web standard created at Microsoft. It's designed so websites can open up structured endpoints for natural language queries. If that sounds confusing, here's the simple version. NLWeb lets you visit a website and use a prompt like /ask to type a question. The site then gives you a direct answer, instead of forcing you to dig through pages to find it. The idea is to make websites feel more like conversational apps and less like static pages."
Search is evolving from keyword-based ranked links toward answer engines that deliver immediate, conversational responses. AI tools like ChatGPT, Claude, and Copilot are raising user expectations for direct answers rather than link exploration. Microsoft’s NLWeb defines structured endpoints for natural language queries so websites can accept prompts (for example, /ask) and return direct answers. Cloudflare’s AutoRAG provides infrastructure for retrieval-augmented generation to supply relevant content to AI agents. Together, NLWeb and AutoRAG aim to make sites act like conversational apps, optimize interactions with AI agents, and shift future web traffic toward agent-driven answer delivery, challenging traditional SEO models.
Read at Windows Central
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