"If you're familiar with the world of SEO, I probably don't have to tell you there's been a serious shift in its landscape. Marketers are no longer just optimizing content for Google's traditional blue links; we're now optimizing for AI. The shift is called Answer Engine Optimization, or AEO. Some practitioners also refer to it as AI engine optimization, and both terms are used interchangeably. But what does it mean to optimize your content for AI engines? I'll explain."
"Traditional SEO focuses on achieving high rankings in search engine results. AEO focuses on being the answer that AI systems pull from and cite. The goal shifts from "get people to click to your site" to "become the authoritative source AI systems trust and reference." So, where does AEO actually appear? Pretty much anywhere AI is answering questions: LLM chat interfaces like ChatGPT, Claude, or Gemini - where users are having full conversations instead of searching"
AEO is the practice of optimizing content so AI systems cite the source and feature information in direct answers. AEO helps content surface in LLM chat responses, Google's AI Overviews, and voice assistant replies. AEO shifts the objective from driving clicks to becoming the authoritative source that AI systems trust and reference. Many SEO best practices, including clear structure and question-focused content, remain relevant for AEO. Additional considerations include formatting and citations in ways AI systems can consume and reference. AEO and SEO function as complementary programs that together improve visibility across traditional search and AI-driven answers.
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