"For brands, that's a double-edged sword. The good news is the potential for additional exposure. The challenge is replacing organic search traffic ( see the Semrush study) and surfacing the company and its products in those AI-generated answers. A growing set of generative engine optimization ( GEO) tools promises to fix this problem by measuring and improving how products and brands appear in the responses."
"Few GEO platforms offer SKU-level capability - tracking and optimizing individual products in AI answers. Most focus on page-level optimization and citations, making it difficult to bulk update products with optimized content. Nonetheless, I recently evaluated over a dozen of these GEO platforms to see which are viable for small and mid-sized businesses. Below are three recommendations with use cases, overviews, and limitations."
AI-powered search answers shopping questions directly via models like ChatGPT, Perplexity, Claude, Gemini, and AI Overviews, reducing clicks to product pages. Brands can gain exposure but risk losing organic search traffic and visibility in AI-generated answers. Generative engine optimization (GEO) tools measure and improve how products and brands appear in generative responses. Most GEO platforms focus on page-level optimization and citations, with few offering SKU-level tracking and optimization, complicating bulk updates for individual products. Writesonic offers product-page optimization with real-time content scoring and integrations for publishing to Shopify, BigCommerce, and WordPress, with tiered pricing and self-service ease.
Read at Practical Ecommerce
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