"Apple finds itself at a critical crossroads in the AI race: The company is working on its own homegrown solutions, using both Siri, its smart assistant, and Apple Intelligence, its attempt to bake AI directly into the entire Apple ecosystem. But with analysts increasingly urging the tech giant to make bold acquisitions, Apple is reportedly working on its own AI-powered search solution for the web, like Perplexity or ChatGPT, that could launch as early as next March."
"The new Siri architecture represents a complete rebuild using large language models, moving away from the first-generation system that Apple couldn't make work properly. The company has been testing partnerships with Google for AI models, while keeping its own models for processing user data to maintain privacy standards. Apple's approach differs significantly from competitors who have invested tens of billions in AI cloud infrastructure. Instead, the company maintains its "asset-light strategy," focusing on on-device processing and selective partnerships rather than massive data-center investments."
Apple is developing homegrown AI solutions across Siri and Apple Intelligence and reportedly building an AI-powered web search called World Knowledge Answers, expected as early as next March. The new Siri architecture is a complete rebuild using large language models after first-generation attempts failed. Apple has tested partnerships with Google for AI models but intends to keep proprietary models for processing user data to preserve privacy. The company favors an asset-light strategy emphasizing on-device processing and selective partnerships instead of massive data-center investments. Wall Street criticism has mounted as rivals capitalize on the AI boom, prompting calls for bold acquisitions.
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