"The feature, which allows requests for product suggestions, is being rolled out to some US-based users of the Meta AI web browser. The chatbot responds with a carousel of product images that include captions with information about the brand, website, and price. It also offers a brief explanation of its recommendations in bullet-point form."
"Chief executive officer Mark Zuckerberg has made it a goal for Meta to build "personal superintelligence" as it competes with other popular chatbots like ChatGPT and Gemini, which have also begun incorporating e-commerce features to make money from their tools."
"When applicable, the chatbot's recommendations are tailored to what Meta already knows about the user's location and to the gender it infers from their name. For example, when asked to find puffer jackets, Meta AI's response referenced the author's location in New York and offered options for women's puffers."
Meta is rolling out a shopping research feature in its AI chatbot to select US-based users, enabling product recommendations displayed as image carousels with brand, website, and price information. The feature personalizes suggestions based on user location and inferred gender from names. Recommendations include bullet-point explanations and clickable merchant links, though no direct checkout exists within the chatbot. This development aligns with CEO Mark Zuckerberg's goal of building "personal superintelligence" and providing uniquely personalized experiences. Competitors ChatGPT and Gemini have similarly integrated e-commerce features. Meta has not disclosed whether it receives referral commissions or prioritizes brands already advertising on Facebook and Instagram.
#ai-chatbot-e-commerce #meta-shopping-feature #personalized-recommendations #competitive-ai-tools #product-discovery
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