"Consumers jumped on the AI search bandwagon soon after ChatGPT launched. Now, more than half of shoppers now use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs."
"Brands, on the other hand, are focusing on AI to power chat and customer experiences. That creates a gap between consumers and brands when it comes to how they're adopting AI."
"While most people won't be using AI agents to do their holiday shopping for some time, AI is still creating significant disruption in the online retail space."
Consumer adoption of AI in shopping has accelerated significantly since ChatGPT's launch, with more than half of shoppers using AI as a research tool and nearly 20% relying on AI-powered language models for most or all search needs. However, brands are primarily investing in AI to enhance chat functionality and customer service experiences, creating a notable disconnect between consumer and brand AI adoption strategies. While AI agents are not yet widely used for autonomous holiday shopping, AI continues to disrupt the online retail landscape substantially. The gap between how consumers and brands leverage AI presents both challenges and opportunities for product discovery, visibility, and the purchasing process.
#ai-adoption-in-e-commerce #consumer-search-behavior #brand-marketing-strategy #product-discovery #retail-disruption
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