"Brands have always been able to look at macro industry and cultural trends. But being able to balance those against granular, real-time data on what people are engaging with in social, through emails, and via their browsing and purchasing habits, gives a much more complete picture about the types of products and experiences that are really resonating. And now, with AI agents, AI search and other tools taking curation to an entirely new level, it's become even more important that products present a unified front."
"In today's competitive attention economy, brands don't really get a seat at the table without having a great strategy for getting their products discovered by customers. Especially online, nothing can be left to chance-which is why most modern brands have no problem investing in updating their sites, search marketing, and other ways of helping consumers find products that are relevant to them. But not all strategies are created equally."
Modern product discovery requires a unified ecosystem that treats every product touchpoint as part of a single experience rather than separate channels. Brands need to blend macro industry and cultural trends with granular, real-time signals from social, email, browsing, and purchasing behavior to understand what resonates. AI agents and AI-driven search amplify the need for consistent, high-quality product presentation across contexts. Product discovery now mirrors music streaming, where algorithmic personalization exposes individual assets outside of their original context. Building this ecosystem demands attention to technical fundamentals, compelling product storytelling, and forward-looking capabilities beyond merely launching an e-commerce site.
Read at Inc
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