"For more than 20 years, Amazon has made it easy for shoppers to discover products, compare options, read reviews, and buy. A 2024 Jungle Scout survey ( PDF) of 1,000 U.S. online shoppers found that 56% initiated product searches on the Amazon marketplace, compared to 42% on traditional search engines (such as Google), and 29% on Walmart.com. Why Amazon? Amazon's Prime membership was a stroke of ecommerce genius. The service changes the way some consumers think about prices and shipping."
"Moreover, Amazon's product selection is massive and all-inclusive. Amazon itself sells more than 12 million products. Third-party sellers add upwards of 600 million, according to published reports. A shopper looking for an item will likely find it on Amazon. Consumers trust Amazon. They assume products will arrive on time, with returns and refunds issued without hassle. This trust is worth a lot. A 2025 Salsify report ( PDF) found that 87% of shoppers have paid more for a product because they trust the brand. Those same consumers would likely search for products on a trusted marketplace."
Amazon functions as the world’s most used product search engine, though AI and social commerce are emerging challenges. For more than two decades Amazon simplified product discovery, comparison, review reading, and purchasing, with a 2024 survey showing 56% of U.S. online shoppers starting searches on Amazon. Prime altered consumer expectations about price and shipping, making faster free shipping justify higher list prices. The marketplace combines more than 12 million Amazon-sold items and hundreds of millions from third-party sellers. High consumer trust and abundant reviews shorten research cycles and encourage decision-making directly on the marketplace.
Read at Practical Ecommerce
Unable to calculate read time
Collection
[
|
...
]