Information moves faster than decisions due to AI, automation, and integrations shortening development cycles from months to days. Teams fall into shallow thinking because goals proliferate and priorities shift before plans finish. Traditional frameworks relied on stability and fail in volatile environments. Tools like Business Model Canvas, JTBD, and CJM are mere containers that can house nonsense without signaling errors. Prioritization without context, real data, and criteria becomes performative. Value emerges by rapidly diving into context and rebuilding solutions without bureaucratic approval chains. Compressed roles and fast pilots reveal actionable outcomes faster.
We live in a time when information moves faster than decisions. AI, automation, and integrations cut the development cycle from months to days, but at the same time push teams into shallow thinking. People stop going deep because there are too many goals, and priorities shift before you even finish the plan. Before, working frameworks relied on stability: you could build a model, agree on it, and use it for years. Today there is no stability, and approaches that ignore this fact become empty shells.
This is not speed for the sake of speed - it's knowing that in the moment, value is in the result, not in the process. I often work in a compressed-role mode: handling product discovery, UX design, analytics, prototyping, documentation, and developer handoff myself - without passing work between multiple departments. This has cut delivery time for core features by 40-60% and reduced communication delays to near zero.
Collection
[
|
...
]