"The Perplexity Merchant Program is like Google Merchant Center - businesses can share their product catalog, including reviews, prices, and specs, so Perplexity can deliver the most relevant and up-to-date product options to searchers. Consumers can then purchase these products, with Pro users being able to complete their purchase within Perplexity using the 'Buy with Pro' feature, which also includes free shipping."
"Companies must sell and ship to the U.S. to be eligible for Perplexity's Merchant Program. Businesses can apply to join the program by completing the official application form. Completing the form takes less than five minutes and only requires basic information."
"The Perplexity Merchant Program is free. There are no initial or ongoing costs. Joining Perplexity's Merchant Program offers access to more than 22 million users, who use the platform that is similar to a search engine or news feed."
The Perplexity Merchant Program functions similarly to Google Merchant Center, allowing businesses to upload product catalogs including reviews, prices, and specifications. Consumers can discover and purchase products directly within Perplexity, with Pro users accessing a 'Buy with Pro' feature that includes free shipping. Eligibility requires selling and shipping to the U.S., with applications taking less than five minutes. The program is completely free with no initial or ongoing costs. Through partnerships with Shopify and Firmly, products appear in results even outside the formal Merchant Program. Merchants gain access to over 22 million Perplexity users, representing a new revenue channel with zero fees.
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