
"Jamie Aitken is the VP of HR Transformation at Betterworks, an intelligent platform management solution for performance management. When I was flying home from a conference in Europe recently, our plane hit turbulence. For a few minutes that seemed like an eternity, the plane shuddered and bounced on unseen air currents. It was unsettling for sure. And if you're an HR leader, you're likely standing in the middle of turbulence of a different kind."
"Volatility, uncertainty, complexity and ambiguity (VUCA) have become the daily forecast for nearly every people leader I know. The latest jolt is generative AI, which is changing how we work, what we need to learn, how we evaluate work and what we expect from leaders. But the truth is, we've been living in a VUCA environment for years. The pandemic, hybrid work, return-to-work mandates and shifting skills have all taught us how to adapt under pressure."
A plane's turbulence metaphor illustrates how leaders face ongoing instability. Volatility, uncertainty, complexity and ambiguity (VUCA), now intensified by generative AI, are reshaping work, learning needs, performance evaluation and leadership expectations. Organizations must reframe chaos into accountability, agility, lean thinking and change-readiness. Modern performance management, called performance enablement, replaces annual reviews with continuous, in-the-moment coaching and collaboration, trading control for transparency. Performance enablement drives productivity, retention and innovation. Many organizations still treat HR as a service function despite recognition that CHROs should play a central strategic role, creating a need to empower HR.
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