"Marketing teams face increasing pressure to create engaging campaigns quickly while maintaining brand consistency and creative quality. Traditional marketing campaign creation processes often involve multiple iterations between creative teams, stakeholders, and external agencies, leading to extended timelines and increased costs. The advent and availability of generative models (especially image and video generation ones) has opened the possibility to quickly iterate through multiple campaign proposals in minutes."
"Nevertheless, efficient campaign creation aided by generative models still requires a high level of skills and mastery of generative tools such as prompt engineering, parameter fine-tuning, application of guardrails, and so on. Editing, scripting, and post-production skills are also important to create stunning stories. In this post, the first of a series of three, we focus on how you can use Amazon Nova to streamline, simplify, and accelerate marketing campaign creation through generative AI."
Marketing teams face rising pressure to deliver engaging campaigns rapidly while preserving brand consistency and creative quality. Conventional campaign creation requires multiple iterations among creative teams, stakeholders, and external agencies, causing extended timelines, repeated revisions, and higher costs. Generative image and video models enable rapid iteration of multiple campaign proposals in minutes, reducing concept-to-asset timelines. Effective use of generative models demands expertise in prompt engineering, parameter tuning, guardrails, editing, scripting, and post-production to ensure high-quality outputs. Amazon Nova can streamline and accelerate visual asset generation, with Bancolombia experimenting to produce campaign visuals.
Read at Amazon Web Services
Unable to calculate read time
Collection
[
|
...
]