#marketing-campaigns

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#advertising

PayPal takes Will Ferrell Everywhere' for largest-ever US ad campaign

PayPal teams with Will Ferrell for its largest U.S. advertising campaign, emphasizing ease of shopping with PayPal's services.

Best Ads of the Week: Magnum's summertime serenade & Sky Sports' 3D tennis balls

Magnum encourages enjoying little moments in 'Find Your Summer' campaign
Sky Sports uses enormous tennis balls in outdoor campaign to promote new channel
McDonald's France releases surreal 'Home Delivery' ad featuring people trapped inside.

Marketing Briefing: Backlash 'a sign of the times' as major brands like Apple and Bumble pull ads drawing ire

Marketers need to carefully consider their ad campaigns to avoid unintended negative outcomes that can lead to backlash.

Winners announced at The Drum Awards for Digital Experience 2024

Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.

Werther's rolls out jeans with individual pockets for 30 hard candies

Werther's Original has introduced a whimsical line of jeans with 30 pockets designed for its candies, blending fashion with confectionery marketing.

PayPal takes Will Ferrell Everywhere' for largest-ever US ad campaign

PayPal teams with Will Ferrell for its largest U.S. advertising campaign, emphasizing ease of shopping with PayPal's services.

Best Ads of the Week: Magnum's summertime serenade & Sky Sports' 3D tennis balls

Magnum encourages enjoying little moments in 'Find Your Summer' campaign
Sky Sports uses enormous tennis balls in outdoor campaign to promote new channel
McDonald's France releases surreal 'Home Delivery' ad featuring people trapped inside.

Marketing Briefing: Backlash 'a sign of the times' as major brands like Apple and Bumble pull ads drawing ire

Marketers need to carefully consider their ad campaigns to avoid unintended negative outcomes that can lead to backlash.

Winners announced at The Drum Awards for Digital Experience 2024

Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.

Werther's rolls out jeans with individual pockets for 30 hard candies

Werther's Original has introduced a whimsical line of jeans with 30 pockets designed for its candies, blending fashion with confectionery marketing.
moreadvertising
#data-analysis

How to use post-campaign data to make your marketing better | MarTech

Effective post-campaign analysis is vital for improving future marketing strategies.
Addressing data collection gaps is key to accurate evaluation of campaign performance.

15 Genius Ways AI Can Save You Time and Money

AI tools like chatbots, AI language models, appointment schedulers, and marketing campaign tools can optimize tasks, reduce costs, and save time for businesses across various functions.

How to use post-campaign data to make your marketing better | MarTech

Effective post-campaign analysis is vital for improving future marketing strategies.
Addressing data collection gaps is key to accurate evaluation of campaign performance.

15 Genius Ways AI Can Save You Time and Money

AI tools like chatbots, AI language models, appointment schedulers, and marketing campaign tools can optimize tasks, reduce costs, and save time for businesses across various functions.
moredata-analysis

There's too much wine and not enough wine drinkers

Global wine consumption is declining, leading to excess production and challenges for vineyards.
#klarna

30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%

Klarna uses generative AI for marketing campaigns, cutting costs and enhancing efficiency across various markets.

Klarna slashes $10 million annually in marketing costs, here's their secret

Klarna saves $10 million annually using GenAI for marketing campaigns and image generation.

30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%

Klarna uses generative AI for marketing campaigns, cutting costs and enhancing efficiency across various markets.

Klarna slashes $10 million annually in marketing costs, here's their secret

Klarna saves $10 million annually using GenAI for marketing campaigns and image generation.
moreklarna

Mastering B2B Marketing Campaigns: Examples And Templates To Grow Your Business

Marketing campaigns enhance brand awareness and drive sales by employing a multichannel approach.
Effective campaigns rely on understanding goals and audiences to craft clear messages.
#consumer-engagement

DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes

Brands are evolving their marketing strategies as they mature in a saturated direct-to-consumer market.

Hot Or Not? Reviewing 4 Recent Marketing Campaigns

J.Crew's campaign successfully blends vintage style with modern marketing, standing out in a crowded market.

DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes

Brands are evolving their marketing strategies as they mature in a saturated direct-to-consumer market.

Hot Or Not? Reviewing 4 Recent Marketing Campaigns

J.Crew's campaign successfully blends vintage style with modern marketing, standing out in a crowded market.
moreconsumer-engagement

Adobe adds Workfront Planning tool with genAI assistant

Workfront Planning allows users to customize record types for effective marketing campaign management.

Dunkin's Pumpkin Spice Latte Is Officially Back | Entrepreneur

Dunkin' has launched its fall menu with the Pumpkin Spice Latte and entered the fast-food value competition to combat rising prices.

How Centerfield is sifting insights from millions of phone calls | MarTech

Echo AI optimizes marketing campaigns by leveraging personalized interactions from chatbots for consumer insights.

Congratulations to the winners of PR Daily's Social Media, Digital & Content Marketing Awards! - PR Daily

The 2024 Social Media, Digital & Content Marketing Awards highlighted outstanding campaigns, recognizing professionals in various categories.

Avoid All Running Shoe Brands Except These 9

The best running shoe brands prioritize ethical production, sustainability, and performance over expensive marketing campaigns.
from Tech Times
6 months ago

How TikTok's AI is Redefining Marketing

TikTok introduces AI technologies for brand ad development, including Symphony Creative Studio and Symphony Assistant, streamlining marketing campaigns and video optimization.
#generative-ai

BMG Wants to Fast-Track Use of GenAI in Marketing Campaigns

BMG has partnered with the TUM School of Management to implement artificial intelligence in their marketing campaigns for artists.
The partnership aims to demonstrate how generative AI can improve the efficiency and effectiveness of multi-modal marketing content.

Typeface takes AI-enabled marketing beyond the prompt

Typeface Arc is a software tool for building marketing campaigns using custom data, aimed at large businesses with significant budgets.

NAF's reverse division looks to tell new product stories with Old Wives'

NAF uses generative AI for a unique reverse mortgage marketing strategy.

BMG Wants to Fast-Track Use of GenAI in Marketing Campaigns

BMG has partnered with the TUM School of Management to implement artificial intelligence in their marketing campaigns for artists.
The partnership aims to demonstrate how generative AI can improve the efficiency and effectiveness of multi-modal marketing content.

Typeface takes AI-enabled marketing beyond the prompt

Typeface Arc is a software tool for building marketing campaigns using custom data, aimed at large businesses with significant budgets.

NAF's reverse division looks to tell new product stories with Old Wives'

NAF uses generative AI for a unique reverse mortgage marketing strategy.
moregenerative-ai

How to Craft Landing Pages That Convert Clicks into Customers | Entrepreneur

Effective landing pages are crucial for campaign success by converting clicks into conversions.

Best Ads of the Week: Figs' nod to nursing & a European elections voting ad

Marketers are using catchy jingles, humor, and partnerships in global campaigns to engage audiences effectively.
#ai

Everything you need to know about digital twins

Digital twins allow for unlimited images and videos using existing assets.
Digital twins are high fidelity 3D models independent of other campaign requirements.

SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By Chainwire

SeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects.

Everything you need to know about digital twins

Digital twins allow for unlimited images and videos using existing assets.
Digital twins are high fidelity 3D models independent of other campaign requirements.

SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By Chainwire

SeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects.
moreai

A 'platform idea' is so much more than a tagline

A platform idea for a brand should be expansive and inspiring, serving as a creative springboard that can be applied to various marketing mediums.
from Litmus
7 months ago

How To Maximize Your Holiday Email Campaigns, From Puns To Pranks - Litmus

Fun holidays like National Donut Day can be a unique opportunity for engaging marketing campaigns.
Even lesser-known holidays like Leap Day or Pi Day can be leveraged by brands for creative email campaigns.

Lil Yachty's Instagram Stunt Proves the Power of Inclusivity

Lil Yachty promoted Close Friends feature through Instagram campaign to reach Generation Z.
Inclusive marketing resonates when it is community-rooted and relatable.

How Christian Dior made virtual try-ons a luxury experience

AR enhances consumer try-before-buy experience from home for fashion brands.
Challenges of AR in replicating in-person try-on experiences for high-end brands.

4 Ways New Data Cloud Features Help You Personalize Ads | MarTech

Prioritizing first-party customer data in marketing campaigns
Challenges in collecting and utilizing first-party data due to data privacy laws and the cookieless future

Adobe takes the fight to Canva with new AI marketing platform

Canva acquires Affinity, Adobe introduces GenStudio for brand design assets with AI tools
Adobe unveils GenStudio at Adobe Summit, offers AI-powered tools for marketing campaigns

Job Vacancy: Product Marketing Manager // 3T Software Labs | Marketing & Communications Jobs | Berlin Startup Jobs

Position product effectively to drive growth
Understand customer needs to shape product positioning

Council Post: 19 Ways To Craft A Compelling Story For Your Next Marketing Campaign

Start with the narrative for an effective marketing campaign
Identify and integrate core message for cohesive storytelling

Solo Stove ignites the age-old brand versus performance marketing debate

Solo Brands invested heavily in brand marketing for the fourth quarter, focusing on Solo Stove and other outdoor-focused brands like Oru Kayak and Chubbies.
The unique fourth-quarter marketing campaigns did not lead to the expected sales lift, prompting a reevaluation of the marketing strategy and allocation of resources.

The Drum Marketing Awards announce move to Gold, Silver & Bronze awards as deadline looms

The Drum Marketing Awards will now award Gold, Silver, and Bronze trophies in each category.
The competition is split into regional competitions with dedicated judging panels of marketing experts.

Manage a Marketing Campaign To Amplify, Engage, and Sell (2024)

Successful initiatives need attentiveness
Campaign management involves planning, implementing, and evaluating campaigns
#chicago-white-sox

Column: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris Getz

Unique marketing campaigns can revolve around unconventional figures like announcers.
Utilizing a distinctive and standout figure in marketing can draw attention to a sports organization.

Paul Sullivan: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris Getz

Marketing campaigns can focus on individuals instead of star players or managers for unique appeal.
Utilizing unique personalities in marketing can create buzz and differentiation in a crowded industry.

Column: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris Getz

Unique marketing campaigns can revolve around unconventional figures like announcers.
Utilizing a distinctive and standout figure in marketing can draw attention to a sports organization.

Paul Sullivan: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris Getz

Marketing campaigns can focus on individuals instead of star players or managers for unique appeal.
Utilizing unique personalities in marketing can create buzz and differentiation in a crowded industry.
morechicago-white-sox

Skyrocket your sales using our Salesforce Users Email List from FountMedia

Construct a database for Salesforce Users Email List
Utilize the list for sales process documentation and connecting with potential customers.

Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics

Fospha and Snapchat have partnered to help marketers measure the impact and effectiveness of their campaigns
Fospha will provide additional, third-party verification of Snapchat campaign metrics and more in-depth data based on advanced tracking tools

Only one in five brands launched a Valentine's Day marketing campaign in 2023

Consumers are predicted to spend $14.2 billion on Valentine's Day.
Only 22% of ecommerce businesses executed a Valentine's Day campaign in 2023.

Illustrating the user experience with customer journey maps - LogRocket Blog

To truly understand customers, product managers must consider the entire customer journey - before, during, and after purchase.
Customer journey maps are useful tools for product teams, allowing them to identify problems, design experiences, and plan marketing campaigns.

Marketers prefer 'girl' over 'woman'. It's time to grow up

It may be time to retire the word 'girl' from marketing campaigns aimed at women.
Sport England's 'This Girl Can' campaign is seeking a new creative agency.

Amazon Briefing: As retail media advertising becomes more robust, agencies move upstream

The role of Amazon agencies is evolving, with a shift towards becoming larger, more unified commerce services.
Agencies are widening their offerings to include other marketing campaigns and channels, aiming to win bigger clients.

Why it's getting harder for Super Bowl commercials to score with consumers

Big Four automakers are not advertising in the Super Bowl, opting for more targeted marketing campaigns.
Food and beverage brands dominate the Super Bowl advertising lineup, with new and perennial advertisers joining the roster.

Why you should add predictive modeling to your marketing mix | MarTech

Predictive analytics is a solid foundation for data-driven decision-making in marketing campaigns.
Concerns about data quality and complexity hinder wider adoption of predictive analytics.

Real-time vs. batch-based CRM data processing: Key considerations | MarTech

Real-time and batch CRM data processing have distinct differences and benefits for marketers.
Real-time CRM data activations allow for immediate response to customer behavior.

Digiday+ Research: Marketers' 2023 holiday marketing and commerce strategies - unpacked

Holiday shopping season is crucial for brands and retailers, with pressure to maximize sales.
Brands started holiday marketing campaigns earlier this year, with Black Friday expanding to Black November.
The U.S. economy is uncertain, and consumers are cautious about year-end spending.

Tesla Cybertruck AWD Coming 'Late 2024' Contradicting Elon Musk

Tesla's Foundation Series Cybertruck production is ending soon, with a focus on delivering only Foundation Series trucks through late 2024 before transitioning to AWD models.

Council Post: 17 Innovative AI Tools Agencies Can Leverage (And How)

AI tools help agencies streamline operations and gain a competitive edge by offering data-driven insights.

Database integration: Identifying phone numbers and incorporating them into your marketing campaigns - London Business News | Londonlovesbusiness.com

Phone numbers in marketing campaigns offer direct reach and influence on customers' decisions and enhance database reach and effectiveness.

Advertising Solutions

Effective marketing campaigns target the right audiences.
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