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Beer
fromBusiness Insider
1 week ago

Move over, Modelo: Trump is crowning a new king of beers

Bud Light's decline in sales is attributed to backlash against its marketing campaign with a transgender influencer, allowing Modelo to take the lead.
Modelo's rise reflects shifting consumer preferences toward imported beers as well as demographic shifts in the US population.
#advertising
Travel
fromwww.theguardian.com
3 months ago

New Zealand's tourism campaign is not the world's worst and I should know | Arwa Mahdawi

The New Zealand Tourism campaign drew criticism for its tone and timing amidst record emigration.
Travel
fromwww.theguardian.com
3 months ago

New Zealand's tourism campaign is not the world's worst and I should know | Arwa Mahdawi

The New Zealand Tourism campaign drew criticism for its tone and timing amidst record emigration.
more#advertising
Beer
fromCreative Bloq
2 months ago

Why Absolut's 'bottle' print ad is the greatest of all time

Print advertising remains relevant as exemplified by Absolut Vodka's enduring 'bottle' campaign since 1980.
Social media marketing
fromClickUp
2 months ago

8 Steps to Create a Perfect Marketing Communication Strategy | ClickUp

A marketing communication strategy is essential for effectively conveying product benefits to ensure campaign success.
Wine
fromAxios
6 months ago

There's too much wine and not enough wine drinkers

Global wine consumption is declining, leading to excess production and challenges for vineyards.
fromFast Company
11 months ago

Klarna slashes $10 million annually in marketing costs, here's their secret

Using GenAI tools like Midjourney, DALL-E, and Firefly, Klarna has saved $10 million annually through marketing campaign optimization and image generation.
Artificial intelligence
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