New Zealand's tourism campaign is not the world's worst and I should know | Arwa MahdawiThe New Zealand Tourism campaign drew criticism for its tone and timing amidst record emigration.
PayPal takes Will Ferrell Everywhere' for largest-ever US ad campaignPayPal teams with Will Ferrell for its largest U.S. advertising campaign, emphasizing ease of shopping with PayPal's services.
The fan-made Doritos Super Bowl ads show us how advertising does, and doesn't, workFan-made ads can produce effective advertising messages, demonstrating that creativity can come from unexpected places.
Popeyes puts a spin on its logo in subliminally genius adPopeyes' 'Hard to Say No' campaign cleverly invites consumers to indulge by omitting its logo and replacing it with 'yes.'
Marketing Briefing: Backlash 'a sign of the times' as major brands like Apple and Bumble pull ads drawing ireMarketers need to carefully consider their ad campaigns to avoid unintended negative outcomes that can lead to backlash.
Winners announced at The Drum Awards for Digital Experience 2024Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.
New Zealand's tourism campaign is not the world's worst and I should know | Arwa MahdawiThe New Zealand Tourism campaign drew criticism for its tone and timing amidst record emigration.
PayPal takes Will Ferrell Everywhere' for largest-ever US ad campaignPayPal teams with Will Ferrell for its largest U.S. advertising campaign, emphasizing ease of shopping with PayPal's services.
The fan-made Doritos Super Bowl ads show us how advertising does, and doesn't, workFan-made ads can produce effective advertising messages, demonstrating that creativity can come from unexpected places.
Popeyes puts a spin on its logo in subliminally genius adPopeyes' 'Hard to Say No' campaign cleverly invites consumers to indulge by omitting its logo and replacing it with 'yes.'
Marketing Briefing: Backlash 'a sign of the times' as major brands like Apple and Bumble pull ads drawing ireMarketers need to carefully consider their ad campaigns to avoid unintended negative outcomes that can lead to backlash.
Winners announced at The Drum Awards for Digital Experience 2024Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.
Why Absolut's 'bottle' print ad is the greatest of all timePrint advertising remains relevant as exemplified by Absolut Vodka's enduring 'bottle' campaign since 1980.
8 Steps to Create a Perfect Marketing Communication Strategy | ClickUpA marketing communication strategy is essential for effectively conveying product benefits to ensure campaign success.
Outstanding Marketing Campaigns from 2024Innovative marketing campaigns for 2024 highlight creativity in engagement, technology, and influencer collaboration across industries.
DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshesBrands are evolving their marketing strategies as they mature in a saturated direct-to-consumer market.
Hot Or Not? Reviewing 4 Recent Marketing CampaignsJ.Crew's campaign successfully blends vintage style with modern marketing, standing out in a crowded market.
Outstanding Marketing Campaigns from 2024Innovative marketing campaigns for 2024 highlight creativity in engagement, technology, and influencer collaboration across industries.
DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshesBrands are evolving their marketing strategies as they mature in a saturated direct-to-consumer market.
Hot Or Not? Reviewing 4 Recent Marketing CampaignsJ.Crew's campaign successfully blends vintage style with modern marketing, standing out in a crowded market.
The window to apply for Perplexity's 2025 college AI program is closing - how to sign upThe Perplexity Campus Strategist program provides real-world AI experience and mentorship for college students passionate about technology.
SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By ChainwireSeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects.
The window to apply for Perplexity's 2025 college AI program is closing - how to sign upThe Perplexity Campus Strategist program provides real-world AI experience and mentorship for college students passionate about technology.
SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By ChainwireSeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects.
How brands are authentically owning the giving seasonAmerican Express made a concerted marketing effort to promote Small Business Saturday, driving significant consumer spending.
What Is Travel Tuesday? What You Need to Know to Snag the Best Deals Next WeekTravel Tuesday has emerged as a key day for travel bargains, reflecting changing consumer behavior towards experiences over material goods.
How to use post-campaign data to make your marketing better | MarTechEffective post-campaign analysis is vital for improving future marketing strategies.Addressing data collection gaps is key to accurate evaluation of campaign performance.
15 Genius Ways AI Can Save You Time and MoneyAI tools like chatbots, AI language models, appointment schedulers, and marketing campaign tools can optimize tasks, reduce costs, and save time for businesses across various functions.
How to use post-campaign data to make your marketing better | MarTechEffective post-campaign analysis is vital for improving future marketing strategies.Addressing data collection gaps is key to accurate evaluation of campaign performance.
15 Genius Ways AI Can Save You Time and MoneyAI tools like chatbots, AI language models, appointment schedulers, and marketing campaign tools can optimize tasks, reduce costs, and save time for businesses across various functions.
There's too much wine and not enough wine drinkersGlobal wine consumption is declining, leading to excess production and challenges for vineyards.
30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%Klarna uses generative AI for marketing campaigns, cutting costs and enhancing efficiency across various markets.
Klarna slashes $10 million annually in marketing costs, here's their secretKlarna saves $10 million annually using GenAI for marketing campaigns and image generation.
30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%Klarna uses generative AI for marketing campaigns, cutting costs and enhancing efficiency across various markets.
Klarna slashes $10 million annually in marketing costs, here's their secretKlarna saves $10 million annually using GenAI for marketing campaigns and image generation.
Mastering B2B Marketing Campaigns: Examples And Templates To Grow Your BusinessMarketing campaigns enhance brand awareness and drive sales by employing a multichannel approach.Effective campaigns rely on understanding goals and audiences to craft clear messages.
Adobe adds Workfront Planning tool with genAI assistantWorkfront Planning allows users to customize record types for effective marketing campaign management.
Dunkin's Pumpkin Spice Latte Is Officially Back | EntrepreneurDunkin' has launched its fall menu with the Pumpkin Spice Latte and entered the fast-food value competition to combat rising prices.
How Centerfield is sifting insights from millions of phone calls | MarTechEcho AI optimizes marketing campaigns by leveraging personalized interactions from chatbots for consumer insights.
Congratulations to the winners of PR Daily's Social Media, Digital & Content Marketing Awards! - PR DailyThe 2024 Social Media, Digital & Content Marketing Awards highlighted outstanding campaigns, recognizing professionals in various categories.
Avoid All Running Shoe Brands Except These 9The best running shoe brands prioritize ethical production, sustainability, and performance over expensive marketing campaigns.
How TikTok's AI is Redefining MarketingTikTok introduces AI technologies for brand ad development, including Symphony Creative Studio and Symphony Assistant, streamlining marketing campaigns and video optimization.
Typeface takes AI-enabled marketing beyond the promptTypeface Arc is a software tool for building marketing campaigns using custom data, aimed at large businesses with significant budgets.
NAF's reverse division looks to tell new product stories with Old Wives'NAF uses generative AI for a unique reverse mortgage marketing strategy.
Typeface takes AI-enabled marketing beyond the promptTypeface Arc is a software tool for building marketing campaigns using custom data, aimed at large businesses with significant budgets.
NAF's reverse division looks to tell new product stories with Old Wives'NAF uses generative AI for a unique reverse mortgage marketing strategy.
How to Craft Landing Pages That Convert Clicks into Customers | EntrepreneurEffective landing pages are crucial for campaign success by converting clicks into conversions.
Best Ads of the Week: Figs' nod to nursing & a European elections voting adMarketers are using catchy jingles, humor, and partnerships in global campaigns to engage audiences effectively.
A 'platform idea' is so much more than a taglineA platform idea for a brand should be expansive and inspiring, serving as a creative springboard that can be applied to various marketing mediums.
Tesla Cybertruck AWD Coming 'Late 2024' Contradicting Elon MuskTesla's Foundation Series Cybertruck production is ending soon, with a focus on delivering only Foundation Series trucks through late 2024 before transitioning to AWD models.
Council Post: 17 Innovative AI Tools Agencies Can Leverage (And How)AI tools help agencies streamline operations and gain a competitive edge by offering data-driven insights.
Database integration: Identifying phone numbers and incorporating them into your marketing campaigns - London Business News | Londonlovesbusiness.comPhone numbers in marketing campaigns offer direct reach and influence on customers' decisions and enhance database reach and effectiveness.