AI tools like chatbots, AI language models, appointment schedulers, and marketing campaign tools can optimize tasks, reduce costs, and save time for businesses across various functions. [ more ]
A platform idea for a brand should be expansive and inspiring, serving as a creative springboard that can be applied to various marketing mediums. [ more ]
SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By Chainwire
SeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects. [ more ]
Solo Stove ignites the age-old brand versus performance marketing debate
Solo Brands invested heavily in brand marketing for the fourth quarter, focusing on Solo Stove and other outdoor-focused brands like Oru Kayak and Chubbies.
The unique fourth-quarter marketing campaigns did not lead to the expected sales lift, prompting a reevaluation of the marketing strategy and allocation of resources. [ more ]
Illustrating the user experience with customer journey maps - LogRocket Blog
To truly understand customers, product managers must consider the entire customer journey - before, during, and after purchase.
Customer journey maps are useful tools for product teams, allowing them to identify problems, design experiences, and plan marketing campaigns. [ more ]