#subscription-revenue

#subscription-revenue

Snap is introducing a subscription feature that will allow creators to earn recurring income directly from their most engaged fans, as the social media company works to diversify beyond advertising. The Los Angeles company will begin testing "Creator Subscriptions," as the feature is called, on Monday, starting with a small cohort of Snapchat creators, the company told CNBC exclusively. With user growth moderating, Snap's expansion into paid creator subscriptions emphasizes the company's initiative to grow income beyond advertising and build more predictable revenue streams.

Ahead of its fourth-quarter and 2025 annual earnings call today, GM announced that its software and subscription business is quickly gaining steam. The automaker said that last year, it recorded $5.4 billion in deferred revenue (meaning unearned revenue over time, through a recurring service) from its various OnStar-related connected services. These include various safety systems, in-car WiFi, access to audio streaming apps and more. GM is projecting deferred revenue from software to rise to $7.5 billion in 2026.

Tesla was told that if it couldn't resolve the deceptive marketing within those 60 days, the sales suspension would take effect. That would be bad for the automaker, as California is far and away its largest market in the US, albeit one that is shrinking each quarter. Having to suspend sales entirely in the state would be disastrous. Some had speculated that Tesla could change Autopilot's name to something less misleading, but the company chose a more drastic approach.

Meta is informing some users that they will soon be restricted in how many link posts they can share each month, unless they pay for its Meta Verified subscription service. As you can see in this explainer email, which was re-shared by social media expert Matt Navarra, some Page and professional mode profiles are being informed of the new organic link limit.

Ryan Li has long been steeped in the worlds of both AI and crypto. He started working with AI about ten years ago as an undergrad at UC Berkeley and has since built two crypto startups. That experience has led him to conclude that popular AI platforms like ChatGPT and Perplexity give rise to far too many hallucinations about crypto-and that those errors can cost traders millions, if not billions, of dollars.

Super Cruise allows drivers to drive hands-free on over 750,000 miles of compatible highways in the United States and Canada. The customer take-rate was recorded at the end of the third quarter, and it's a massive year-over-year increase in subscriptions, with GM claiming the number of active users nearly doubled from 2024. Earlier this year, the American automaker said it had over half a million Super Cruise-compatible cars on the road, with over 200,000 monthly active users.

Traditional marketing metrics can tell you what happened last month, but they're like my tarot cards when predicting the future-confusing, vague, and not always accurate. Fortunately, some marketing KPIs predict future growth, and the companies achieving 10x revenue growth have figured out which ones matter. In this deep dive, I'll share the 10 marketing KPIs that leading subscription businesses use to predict and scale revenue growth.

The Prime program has been a cornerstone of Amazon's ( NASDAQ:AMZN ) revenue stream since it first began in 2005, offering unlimited, two-day shipping on a large selection of items for an annual fee of $79. Last year it generated a staggering $44.3 billion, up from $40.2 billion in 2023. This subscription service, a juggernaut in e-commerce, offers members free shipping, access to Prime Video, Prime Music, Kindle Unlimited, and a host of other perks, making it a compelling deal for millions.

That's according to internal company data reviewed by Reuters. The world's largest online retailer registered 5.4 million U.S. sign-ups over the 21-day run-up to Prime Day and during its four-day sales event, which ran from July 8 to July 11. That was around 116,000 fewer than for the same period a year earlier... and 106,000 below the company's own goal, reflecting a roughly 2% decline in both metrics.