"Prime provides subscribers with perks that include faster shipping, video streaming and discounts at Whole Foods for a fee of $139 annually, or $14.99 a month. It's a key - and growing - part of Amazon's business, with more than 200 million members. In its latest quarterly report, the company in July reported more than $12 billion in net revenue for subscription services, which is a 12% increase from the same period last year."
"A federal trial beginning in Amazon's hometown this week is set to examine whether the online retailing giant tricked customers into signing up for its Prime service and made it difficult to cancel after they did so. The Federal Trade Commission sued Amazon in U.S. District Court in Seattle two years ago and has alleged more than a decade of legal violations, including of the Restore Online Shoppers' Confidence Act, a 2010 law designed to help ensure that people know what they're being charged for online."
A federal trial in Seattle will evaluate whether Amazon misled customers into enrolling in Prime and made cancellations difficult. The FTC sued Amazon two years ago, alleging over a decade of legal violations including breaches of the Restore Online Shoppers' Confidence Act. Jury selection has begun and opening statements will follow. Prime costs $139 annually or $14.99 monthly and offers faster shipping, streaming and Whole Foods discounts. Prime exceeds 200 million members and subscription services generated over $12 billion in net revenue in the company’s latest quarter. Amazon contends terms are clear and cancellations are simple.
Read at Fortune
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