"That's according to internal company data reviewed by Reuters. The world's largest online retailer registered 5.4 million U.S. sign-ups over the 21-day run-up to Prime Day and during its four-day sales event, which ran from July 8 to July 11. That was around 116,000 fewer than for the same period a year earlier... and 106,000 below the company's own goal, reflecting a roughly 2% decline in both metrics."
"The company in a statement to Reuters said (quote) "Prime membership continues to show strong growth and customer engagement in the U.S. and internationally." Amazon launched Prime in 2005 for $79 per year in the U.S., and has steadily increased subscription fees, most recently to $139 a year in 2022. The program is a key growth driver, taking in nearly $24 billion in subscription revenue in the first half of this year."
Internal company data showed 5.4 million U.S. Prime sign-ups over the 21-day run-up to Prime Day and during the four-day sales event from July 8 to July 11. That figure was about 116,000 fewer than the same period a year earlier and roughly 106,000 below the company's internal goal, marking about a 2% decline in both comparisons. Amazon stated it achieved record-breaking sign-ups during the 25 days around Prime Day but did not provide specifics. Prime generated nearly $24 billion in subscription revenue in the first half of the year. Amazon raised Prime pricing to $139 per year in 2022.
Read at Yahoo Finance
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