Bud Light, once the top-selling beer in America, has faced a significant decline in sales, particularly after a controversial marketing campaign involving transgender influencer Dylan Mulvaney. This backlash helped Modelo, a Mexican beer, to surpass Bud Light as the best-selling beer in the US. Modelo's growth aligns with a trend toward imported beers fueled by an increasing Hispanic population. However, potential political developments such as tariffs may impact Modelo's dominance in the coming years, while Michelob Ultra poses a new challenge to both brands in an evolving market.
Bud Light's controversial marketing strategies led to a significant decline in sales, ultimately allowing Modelo to surpass it as the best-selling beer in the US.
Political factors like tariffs and immigration policies could disrupt Modelo's success in the coming years, reshaping the beer market landscape once again.
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