""The fall season is off to a positive start," he wrote in an earnings release statement. "Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement and comparable sales." While the company's total net revenue $1.28 billion was down 1% from last year, Sweeney's jean collaborations "sold out within a week," CNN reports."
"During the earnings call, Chief Marketing Officer Craig Brommers declared that the Sweeney campaign "is a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition." American Eagle's Executive Creative Director, Jennifer Foyle, added that combined, the Sweeney and Kelce campaigns have "generated a staggering 40 billion impressions." The retailer's stock spiked 25% in after-hours trading after the call."
American Eagle reports a positive start to fall driven by stronger product offerings and marketing campaigns featuring Sydney Sweeney and Travis Kelce. The campaigns increased customer awareness, engagement, and comparable sales. Sweeney's jean collaborations sold out within a week while total net revenue was $1.28 billion, down 1% from last year. The chief marketing officer said the Sweeney campaign generated unprecedented new customer acquisition in six weeks. The executive creative director reported the combined campaigns produced 40 billion impressions and the retailer's stock rose 25% after hours. The company expects tariff impacts of $20 million in Q3 and $40–50 million in Q4 and is using price increases to mitigate them. Detractors accused the Sweeney ad of promoting eugenics by playing on the word "genes," equating blonde hair and blue eyes with superiority.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]