Email marketing is a critical digital strategy where businesses engage with customers via email to build relationships and promote products. The article outlines its evolution from mass marketing to personalized communication, highlighting the importance of understanding customer preferences. It identifies four main types of campaigns: newsletters for updates, welcome emails to engage new subscribers, promotional emails for sales, and transactional emails for confirmations. The benefits of email marketing include high ROI, enhanced brand visibility, and effective measurement of campaign success, all vital for fostering long-term engagement with customers.
Email marketing is a digital strategy that aims to foster customer loyalty and increase sales through personalized communication.
There are four main types of email marketing campaigns: newsletters, welcome emails, promotional emails, and transactional emails.
Key benefits of email marketing include high ROI, personalization, and the ability to accurately measure campaign performance.
Consumers prefer email for communication from companies, making it an effective tool for increasing brand visibility.
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