"Generative AI is increasingly embedded into day-to-day workflows across organizations globally."
"Employees are using AI tools like ChatGPT to brainstorm solutions, explore alternatives, summarize information, and accelerate projects."
"As these tools become more capable, many organizations hope they will spark higher levels of creativity, enabling employees to generate more novel and impactful ideas."
Generative AI is being adopted across organizations and integrated into day-to-day workflows worldwide. Employees use AI tools such as ChatGPT to brainstorm solutions, explore alternatives, summarize information, and accelerate project work. These tools provide rapid ideation, condensed knowledge, and draft material that employees can refine to move projects forward faster. Improved model capabilities are expected to lift creativity, increasing both the quantity and novelty of ideas. Adoption reaches functions from product design to marketing and operations while organizations balance creativity gains with accuracy, governance, and ethical use considerations.
Read at Harvard Business Review
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