"Key stat: The share of consumers who view generative AI as a negative disruptor in the creator economy has nearly doubled, jumping from 18% to 32% since November 2023, according to a July survey from Billion Dollar Boy and Censuswide."
"Beyond the chart: Use this chart: Drop this into your next creator strategy deck to show why authenticity still wins. Use it to push back when leadership asks about scaling content with AI. Show stakeholders that consumers are growing more wary, not less, of AI's role in creative work."
"Related EMARKETER reports: Methodology: Data is from an November 2025 Billion Dollar Boy report titled "Muse Two: The Real Impact of AI on the Creator Economy" conducted by Censuswide. 4,000 consumers ages 16+, 1,000 content creators, and 1,000 senior marketing decision-makers in the UK and US were surveyed during June 20-July 1, 2025. Billion Dollar Boy is an influencer marketing agency."
Consumer concern about generative AI in the creator economy increased substantially, with the share viewing AI as a negative disruptor rising from 18% to 32% since November 2023. The change was measured in a July survey conducted by Billion Dollar Boy and Censuswide. Marketers and creators should prioritize authenticity in content strategies and use these findings to question blanket scaling of content with AI. Stakeholders should note that consumer wariness of AI in creative work is growing. The survey sampled 4,000 consumers, 1,000 content creators, and 1,000 senior marketing decision-makers across the UK and US between June 20 and July 1, 2025.
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