"Gemini's edge is being everywhere Gemini has the simple advantage of showing up inside products many people already open all day. Google is leaning on native distribution, with Gemini increasingly embedded across Search, Chrome, Android, and Workspace. In plain terms, Gemini meets you where the question happens, instead of asking you to switch tools first. When AI becomes routine, that kind of access can matter as much as which chatbot feels smartest on a good day."
"The same Similarweb data shows why distribution alone doesn't guarantee results. Microsoft's Copilot, despite being baked into Windows and Edge, barely moved over the period, slipping from 1.5% to 1.2% share. That contrast is the quiet reality check. Being preinstalled can put an AI in front of you. It still has to earn repeat use. Gemini is converting reach into habit more effectively than Copilot has so far, and that helps explain why Gemini market share is rising while another bundled assistant is stuck."
Generative AI web traffic shifted markedly over 12 months: Gemini increased from 5.4% to 18.2% while ChatGPT declined from 87.2% to 68.0%. Gemini's growth stems from native distribution across Search, Chrome, Android, and Workspace, allowing the assistant to appear within existing user workflows and convert reach into habitual use. Microsoft's Copilot remained stagnant despite being preinstalled in Windows and Edge, slipping from 1.5% to 1.2%, demonstrating that defaults do not guarantee repeat engagement. The overall pattern shows a diversifying market as major platforms compete to shape routine AI behavior and user defaults.
Read at Digital Trends
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