fromPractical Ecommerce6 days agoAd Attribution Gets a Crystal BallPredictive attribution modeling 'will take you at least to the campaign level,' said Cameron Bush, vice president of digital transformation at Meyer, a cookware manufacturer.Marketing
MarketingfromForbes4 weeks agoFive More Must-Know Marketing Principles For MMM SuccessMarketing effectiveness mirrors the complexities of real-world dynamics, reflecting authentic interactions and compound effects.Accurate modeling of marketing principles can significantly impact budget efficiency and strategic decision-making.