Unlocking the power of marketing mix modeling solutions | MarTechMarketing Mix Modeling is becoming essential for measuring marketing effectiveness due to the inadequacies of traditional attribution methods.
As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian | AdExchangerMarketing mix modeling is making a comeback due to tracking challenges and privacy concerns.Google introduced an open-source MMM model named Meridian to address these issues.
Why Mix Modeling Isn't Enough; The New Sports Ad Arbitrage | AdExchangerMMM can be a valuable tool for measuring ad spend effectiveness, especially as user-level data diminishes.