As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian | AdExchangerMarketing mix modeling is making a comeback due to tracking challenges and privacy concerns.Google introduced an open-source MMM model named Meridian to address these issues.
Google Launches New Approach To Marketing Mix ModelingMarketers seeking better tracking options are interested in Google's open-source MMM Meridian.Meridian allows users to access data points like YouTube reach, Google query-volume data, and offers educational resources.
Why Mix Modeling Isn't Enough; The New Sports Ad Arbitrage | AdExchangerMMM can be a valuable tool for measuring ad spend effectiveness, especially as user-level data diminishes.