#marketing-mix-modeling
#marketing-mix-modeling

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AdExchanger

As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian | AdExchanger

Marketing mix modeling is making a comeback due to tracking challenges and privacy concerns.

Google introduced an open-source MMM model named Meridian to address these issues. [ more ]

Social Media Today

Marketers seeking better tracking options are interested in Google's open-source MMM Meridian.

Meridian allows users to access data points like YouTube reach, Google query-volume data, and offers educational resources. [ more ]

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