""We are mindful of a lot of concerns that we have, and anyone should have about reasons why the economy could go over the cliff," said Wieser. "It hasn't happened yet - that doesn't mean it won't. Risks are elevated on so many levels, and yet the current environment is good despite - not because of - the current economic policies we see in the United States.""
""one of the best years we have on record... it's pretty much the best environment we've seen in a decade.""
U.S. ad revenue surged about 11% in 2025, helped by newer advertisers such as dating services. Madison & Wall forecasts 6.6% ad revenue growth for 2026, excluding politically driven midterm ad spending. Competing forecasts project 7.4% (WPP) and 10% (Morgan Stanley). The forecasters warn that risks are elevated and that economic conditions could worsen later in 2026, noting current conditions are good despite existing U.S. economic policies. Forrester research of 1,000 marketing professionals found top challenges are measuring marketing ROI (33%) and managing budget constraints (24%).
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]