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#generative-ai
fromThe Drum
1 week ago
Marketing

Andrew Swinand thinks 90% of AI investment is rubbish - and he might just be right

Operational AI that fixes existing marketing spend will deliver real creative ROI, unlike most generative AI investments that have shown negligible returns.
fromThe Drum
3 months ago
Marketing tech

Andrew Swinand thinks 90% of AI investment is rubbish - and he might just be right

Operational AI, not generative AI hype, will drive a creative renaissance by fixing existing marketing operations and delivering measurable ROI.
fromThe Drum
1 week ago
Marketing

Andrew Swinand thinks 90% of AI investment is rubbish - and he might just be right

fromThe Drum
3 months ago
Marketing tech

Andrew Swinand thinks 90% of AI investment is rubbish - and he might just be right

more#generative-ai
Business
from24/7 Wall St.
1 month ago

5 Hidden AI Winners Transforming Traditional Industries in 2026

Traditional companies across healthcare, retail, finance, and logistics are integrating AI operationally to boost efficiency, reduce costs, and improve margins, creating underappreciated investment opportunities.
Artificial intelligence
fromTechzine Global
3 months ago

Celonis and Databricks work on AI-driven business process optimization

Celonis and Databricks integrate via Delta Sharing to exchange live data securely, enabling operationalized AI, living digital twins, and continuous process optimization without data duplication.
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