MarketingfromThe Drum1 week agoAndrew Swinand thinks 90% of AI investment is rubbish - and he might just be rightOperational AI that fixes existing marketing spend will deliver real creative ROI, unlike most generative AI investments that have shown negligible returns.
Marketing techfromDigiday3 months agoWPP's Open Pro AI suite already faces competition from Google and CanvaWPP is relying on its AI self-service platform Open Pro to recover amid client losses and competition from tech companies offering AI marketing tools.