#marketing-efficiency

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Media Consultancy MediaSense Makes It Second Acquisition In Six Months | AdExchanger

MediaSense's acquisition of R3 Media enhances its capabilities and expands its reach into North America and Asia.

Customer Acquisition Cost Benchmarks & How to Improve

Acquiring customers effectively involves balancing spending and ensuring profitability through careful management of customer acquisition costs (CAC).
#personalization

Mondelez expands generative AI marketing bets with new platform

Mondelēz International is launching a generative AI platform to enhance marketing efficiency and personalize consumer engagement.

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

AI and GenAI are leading MarTech investments, driving personalization and marketing efficiency for brands.

Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | Entrepreneur

B2B brands are increasingly focusing on advertising in newsletters due to the evolving landscape of communication and the importance of direct, personalized contact with the audience.

Mondelez expands generative AI marketing bets with new platform

Mondelēz International is launching a generative AI platform to enhance marketing efficiency and personalize consumer engagement.

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

AI and GenAI are leading MarTech investments, driving personalization and marketing efficiency for brands.

Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | Entrepreneur

B2B brands are increasingly focusing on advertising in newsletters due to the evolving landscape of communication and the importance of direct, personalized contact with the audience.
morepersonalization

Fueling better marketing plans with Shell | MarTech

Shell Mobility streamlined their planning processes by transitioning to a unified system and improving team communication across multiple markets.

Creative automation should be a no-brainer for brands (and creatives, too)

Creative automation should be seen as an enhancement to creativity and efficiency, enabling better quality content production.
from Skift
3 months ago

Marketing Wars: Booking vs. Expedia - Who Spends Smarter?

Expedia and Booking allocate nearly $13 billion to marketing, indicating its critical role in their operations.
Expedia is investing more in marketing but with less efficiency compared to Booking.
Booking is focused on improving marketing ROI by trimming ineffective spending channels.
#ai-tools
from Fast Company
3 months ago
Artificial intelligence

3 Unexpected ways founders are using AI to make their work easier

Using AI tools alongside human creativity can enhance the efficiency and effectiveness of marketing content creation.

AI vs. Humans - Why Humans Will Win in Content Creation | Entrepreneur

Leaders must discern between tasks suitable for technology and those requiring a human touch in marketing.

3 Unexpected ways founders are using AI to make their work easier

Using AI tools alongside human creativity can enhance the efficiency and effectiveness of marketing content creation.

AI vs. Humans - Why Humans Will Win in Content Creation | Entrepreneur

Leaders must discern between tasks suitable for technology and those requiring a human touch in marketing.
moreai-tools

Council Post: Hiring Someone Else To Promote Your Marketing Business

Consider outsourcing marketing even if you're an expert in the field for fresh perspectives and time management.

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

CMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency.

Human + machine = marketing powerhouse: How AI empowers the marketing generalist | MarTech

AI expected to handle 95% of marketing work, leading to the rise of 'marketing generalists.'

How Digital Marketing Firms Can Automate Their Operations in the AI World

Digital marketing utilizes online channels for targeted promotion.
AI automation enhances efficiency in marketing operations.
#ai-integration

Laying the groundwork for AI in MOps: How to get started | MarTech

Define clear objectives before integrating AI into MOps.
Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment.

AI Briefing: How top brands are saving more time and money with generative AI

AI integration in marketing can lead to significant cost savings, allowing for reinvestment into infrastructure and personalized digital advertising.

Laying the groundwork for AI in MOps: How to get started | MarTech

Define clear objectives before integrating AI into MOps.
Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment.

AI Briefing: How top brands are saving more time and money with generative AI

AI integration in marketing can lead to significant cost savings, allowing for reinvestment into infrastructure and personalized digital advertising.
moreai-integration

Tomorrow's top marketers will master gen AI. We don't exactly know how yet

Gen AI is emerging as a major accelerator in the marketing industry.
Efficiency and effectiveness are both impacted by the use of generative AI in marketing.

Matalan's AI search ads are performing better than ones written by humans

AI applications can boost website traffic by enhancing Google Shopping ads with keyword-heavy AI-written copy.

20 questions to ask DAM software vendors during the demo | MarTech

Digital asset management central for marketing efficiency.
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