Best Practices for Implementing a Marketing Cloud SolutionMarketing cloud solutions help businesses overcome fragmentation and inefficiency, enabling personalized experiences at scale.
3 Unexpected ways founders are using AI to make their work easierUsing AI tools alongside human creativity can enhance the efficiency and effectiveness of marketing content creation.
20 Jasper AI Prompts to Enhance Your Writing and CreativityAI tools like Jasper enhance marketers' productivity and creativity by automating content creation processes.
AI vs. Humans - Why Humans Will Win in Content Creation | EntrepreneurLeaders must discern between tasks suitable for technology and those requiring a human touch in marketing.
3 Unexpected ways founders are using AI to make their work easierUsing AI tools alongside human creativity can enhance the efficiency and effectiveness of marketing content creation.
20 Jasper AI Prompts to Enhance Your Writing and CreativityAI tools like Jasper enhance marketers' productivity and creativity by automating content creation processes.
AI vs. Humans - Why Humans Will Win in Content Creation | EntrepreneurLeaders must discern between tasks suitable for technology and those requiring a human touch in marketing.
5 ways to crush sales bottlenecks and accelerate deals in 2025 | MarTechReducing friction in the sales process accelerates revenue growth.Streamlined scheduling improves deal velocity and enhances the customer experience.
Media Consultancy MediaSense Makes It Second Acquisition In Six Months | AdExchangerMediaSense's acquisition of R3 Media enhances its capabilities and expands its reach into North America and Asia.
Customer Acquisition Cost Benchmarks & How to ImproveAcquiring customers effectively involves balancing spending and ensuring profitability through careful management of customer acquisition costs (CAC).
How AI Is Revolutionizing Marketing In 2024: Top 5 TrendsAI and GenAI are leading MarTech investments, driving personalization and marketing efficiency for brands.
Mondelez expands generative AI marketing bets with new platformMondelēz International is launching a generative AI platform to enhance marketing efficiency and personalize consumer engagement.
Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | EntrepreneurB2B brands are increasingly focusing on advertising in newsletters due to the evolving landscape of communication and the importance of direct, personalized contact with the audience.
How AI Is Revolutionizing Marketing In 2024: Top 5 TrendsAI and GenAI are leading MarTech investments, driving personalization and marketing efficiency for brands.
Mondelez expands generative AI marketing bets with new platformMondelēz International is launching a generative AI platform to enhance marketing efficiency and personalize consumer engagement.
Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | EntrepreneurB2B brands are increasingly focusing on advertising in newsletters due to the evolving landscape of communication and the importance of direct, personalized contact with the audience.
Fueling better marketing plans with Shell | MarTechShell Mobility streamlined their planning processes by transitioning to a unified system and improving team communication across multiple markets.
Creative automation should be a no-brainer for brands (and creatives, too)Creative automation should be seen as an enhancement to creativity and efficiency, enabling better quality content production.
from Skift5 months agoMarketing Wars: Booking vs. Expedia - Who Spends Smarter?Expedia and Booking allocate nearly $13 billion to marketing, indicating its critical role in their operations.Expedia is investing more in marketing but with less efficiency compared to Booking.Booking is focused on improving marketing ROI by trimming ineffective spending channels.
Council Post: Hiring Someone Else To Promote Your Marketing BusinessConsider outsourcing marketing even if you're an expert in the field for fresh perspectives and time management.
CMOs enter 'era of less' as budgets plunge below pre-pandemic levelsCMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency.
Human + machine = marketing powerhouse: How AI empowers the marketing generalist | MarTechAI expected to handle 95% of marketing work, leading to the rise of 'marketing generalists.'
How Digital Marketing Firms Can Automate Their Operations in the AI WorldDigital marketing utilizes online channels for targeted promotion.AI automation enhances efficiency in marketing operations.
AI Briefing: How top brands are saving more time and money with generative AIAI integration in marketing can lead to significant cost savings, allowing for reinvestment into infrastructure and personalized digital advertising.
Laying the groundwork for AI in MOps: How to get started | MarTechDefine clear objectives before integrating AI into MOps.Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment.
AI Briefing: How top brands are saving more time and money with generative AIAI integration in marketing can lead to significant cost savings, allowing for reinvestment into infrastructure and personalized digital advertising.
Laying the groundwork for AI in MOps: How to get started | MarTechDefine clear objectives before integrating AI into MOps.Consider AI's impact on marketing efficiency, personalization, customer insights, ROI measurement, and sales/marketing alignment.
Tomorrow's top marketers will master gen AI. We don't exactly know how yetGen AI is emerging as a major accelerator in the marketing industry.Efficiency and effectiveness are both impacted by the use of generative AI in marketing.
Matalan's AI search ads are performing better than ones written by humansAI applications can boost website traffic by enhancing Google Shopping ads with keyword-heavy AI-written copy.
20 questions to ask DAM software vendors during the demo | MarTechDigital asset management central for marketing efficiency.