#marketing-efficiency
#marketing-efficiency

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B2B brands are increasingly focusing on advertising in newsletters due to the evolving landscape of communication and the importance of direct, personalized contact with the audience.

Contentful Unveils AI-powered Capabilities and Shopify Partnership

Contentful aims to provide a flexible digital experience platform with new AI capabilities for efficient content management.

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

AI and GenAI are leading MarTech investments, driving personalization and marketing efficiency for brands.

Mondelez expands generative AI marketing bets with new platform

Mondelēz International is launching a generative AI platform to enhance marketing efficiency and personalize consumer engagement.

Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | Entrepreneur

B2B brands are increasingly focusing on advertising in newsletters due to the evolving landscape of communication and the importance of direct, personalized contact with the audience.

morepersonalization

#artificial-intelligence

How Unilever's AI marketing bets are increasing production efficiency

Unilever leverages AI to produce content faster and more cost-effectively, significantly enhancing marketing efficiency.

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

CMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency.

How Unilever's AI marketing bets are increasing production efficiency

Unilever leverages AI to produce content faster and more cost-effectively, significantly enhancing marketing efficiency.

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

CMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency.

moreartificial-intelligence

Cutting-Edge Marketing Practices For Spurring International Growth

Businesses are leveraging AI in marketing to reduce costs and improve customer targeting.

Best Practices for Implementing a Marketing Cloud Solution

Marketing cloud solutions help businesses overcome fragmentation and inefficiency, enabling personalized experiences at scale.

#content-creation

3 Unexpected ways founders are using AI to make their work easier

Using AI tools alongside human creativity can enhance the efficiency and effectiveness of marketing content creation.

20 Jasper AI Prompts to Enhance Your Writing and Creativity

AI tools like Jasper enhance marketers' productivity and creativity by automating content creation processes.

AI vs. Humans - Why Humans Will Win in Content Creation | Entrepreneur

Leaders must discern between tasks suitable for technology and those requiring a human touch in marketing.

3 Unexpected ways founders are using AI to make their work easier

Using AI tools alongside human creativity can enhance the efficiency and effectiveness of marketing content creation.

20 Jasper AI Prompts to Enhance Your Writing and Creativity

AI tools like Jasper enhance marketers' productivity and creativity by automating content creation processes.

AI vs. Humans - Why Humans Will Win in Content Creation | Entrepreneur

Leaders must discern between tasks suitable for technology and those requiring a human touch in marketing.

morecontent-creation

5 ways to crush sales bottlenecks and accelerate deals in 2025 | MarTech

Reducing friction in the sales process accelerates revenue growth.

Streamlined scheduling improves deal velocity and enhances the customer experience.

Media Consultancy MediaSense Makes It Second Acquisition In Six Months | AdExchanger

MediaSense's acquisition of R3 Media enhances its capabilities and expands its reach into North America and Asia.

Customer Acquisition Cost Benchmarks & How to Improve

Acquiring customers effectively involves balancing spending and ensuring profitability through careful management of customer acquisition costs (CAC).

Fueling better marketing plans with Shell | MarTech

Shell Mobility streamlined their planning processes by transitioning to a unified system and improving team communication across multiple markets.

Creative automation should be a no-brainer for brands (and creatives, too)

Creative automation should be seen as an enhancement to creativity and efficiency, enabling better quality content production.

Marketing Wars: Booking vs. Expedia - Who Spends Smarter?

Expedia and Booking allocate nearly $13 billion to marketing, indicating its critical role in their operations.

Expedia is investing more in marketing but with less efficiency compared to Booking.

Booking is focused on improving marketing ROI by trimming ineffective spending channels.

Council Post: Hiring Someone Else To Promote Your Marketing Business

Consider outsourcing marketing even if you're an expert in the field for fresh perspectives and time management.

Human + machine = marketing powerhouse: How AI empowers the marketing generalist | MarTech

AI expected to handle 95% of marketing work, leading to the rise of 'marketing generalists.'

AI Briefing: How top brands are saving more time and money with generative AI

AI integration in marketing can lead to significant cost savings, allowing for reinvestment into infrastructure and personalized digital advertising.

Matalan's AI search ads are performing better than ones written by humans

AI applications can boost website traffic by enhancing Google Shopping ads with keyword-heavy AI-written copy.

20 questions to ask DAM software vendors during the demo | MarTech

Digital asset management central for marketing efficiency.

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#marketing-efficiency#marketing-efficiency

Contentful Unveils AI-powered Capabilities and Shopify Partnership

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

Mondelez expands generative AI marketing bets with new platform

Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | Entrepreneur

Contentful Unveils AI-powered Capabilities and Shopify Partnership

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

Mondelez expands generative AI marketing bets with new platform

Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | Entrepreneur

How Unilever's AI marketing bets are increasing production efficiency

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

How Unilever's AI marketing bets are increasing production efficiency

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

Cutting-Edge Marketing Practices For Spurring International Growth

Best Practices for Implementing a Marketing Cloud Solution

3 Unexpected ways founders are using AI to make their work easier

20 Jasper AI Prompts to Enhance Your Writing and Creativity

AI vs. Humans - Why Humans Will Win in Content Creation | Entrepreneur

3 Unexpected ways founders are using AI to make their work easier

20 Jasper AI Prompts to Enhance Your Writing and Creativity

AI vs. Humans - Why Humans Will Win in Content Creation | Entrepreneur

5 ways to crush sales bottlenecks and accelerate deals in 2025 | MarTech

Media Consultancy MediaSense Makes It Second Acquisition In Six Months | AdExchanger

Customer Acquisition Cost Benchmarks & How to Improve

Fueling better marketing plans with Shell | MarTech

Creative automation should be a no-brainer for brands (and creatives, too)

Marketing Wars: Booking vs. Expedia - Who Spends Smarter?

Council Post: Hiring Someone Else To Promote Your Marketing Business

Human + machine = marketing powerhouse: How AI empowers the marketing generalist | MarTech

AI Briefing: How top brands are saving more time and money with generative AI

Matalan's AI search ads are performing better than ones written by humans

20 questions to ask DAM software vendors during the demo | MarTech

#marketing-efficiency
#marketing-efficiency