With budget constraints, marketers are focusing on the efficiency of their campaigns, emphasizing the critical role of creative quality, which drives nearly 50% of media impact. Global brands like Diageo and Mars are leveraging AI technologies from CreativeX to streamline and optimize creative assets, thereby minimizing media expenditure wastage. CreativeX's AI tool analyzes thousands of marketing assets to ensure adherence to brand guidelines, substantially improving the quality of creatives being deployed in global markets.
The idea is: how much media can we shift from going behind ads that simply aren't fit for purpose, to ads that are actually optimized for the platform, the placement, the audience.
Less than 30% of Mars' global creative output met its current quality standards prior to using CreativeX's solution. Now, she estimates that's increased to 80%.
Collection
[
|
...
]