"Creative automation offers a fast and efficient way for brands to scale their content production without compromising on creative quality. The technology enables the generation of thousands of campaign asset versions across formats, languages, and touchpoints in a fraction of the time of traditional methods. So, with the demand for content at an all-time high, why are many brands still reluctant to embrace this technology?"
"The purpose of advertising is to connect and communicate with people, to have them see your campaign and feel something. What creative automation does is to make the work more relevant to everyone who will see it - a piece of content that has one idea can now work in every format, in every length, in every language. Because if advertising doesn't connect to the person who's seeing it, then what's the point?"
Creative automation enables brands to produce vastly more campaign assets across formats, languages, and touchpoints with far greater speed and efficiency. The technology allows a single creative idea to be adapted into many lengths and formats while preserving brand elements and approved positioning. Creative teams can focus on idea development rather than repetitive versioning, reducing human error and providing confidence that assets will deploy correctly. Central templates let regional markets create on-brand campaigns instantly, cutting rounds of edits. Despite clear efficiency and creative benefits, some brands remain hesitant to adopt the technology.
Read at The Drum
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