I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback.

"We have used AI to create visuals and copy. We used MidJourney for our medical clinic brand to create eight-foot window clings that look like realistic people in Central Park. It takes a lot of prompting, but once you get it there, you can find some real gems that work for it."

"I still would not use it to create a TV spot today, but if it's a video inside a studio that's running on the screen, we're using Canva to create that video, and Canva creates it for us with stock imagery that moves and shifts. That works really well and saves us time and money."

"We work with Passionfruit, a staffing fractional agency. They help support marketing teams that are lean. I was part of the pilot group for Passionfruit's product called PIP, which is essentially a personalized marketing GPT."

Empire Portfolio Group, a major Orangetheory Fitness franchisee, leverages AI across multiple marketing functions. AI-generated customer review responses save approximately 20 hours monthly. The team uses MidJourney for visual content creation, including realistic window displays, and Canva for in-studio video production with stock imagery. They employ Passionfruit's PIP, a personalized marketing GPT, to analyze marketing metrics and identify data trends. Smaller, nimble organizations adopt AI more readily than large corporate brands. While AI handles low-risk visual and copy tasks effectively, the team remains cautious about high-stakes applications like TV commercials. This approach reduces production costs while maintaining operational efficiency.

Read at Business Insider