"The trouble is that tech companies like Google and Canva seem to have the same idea. Google on Wednesday (Oct. 29) released Pomelli, an AI marketing tool "designed to help SMBs more easily generate scalable, on-brand social media campaigns." And on Thursday (Oct. 30), Canva launched its creative operating system, which includes Canva Grow, a marketing platform that allows brands to design and launch ads across platforms like Meta."
"WPP faces an uphill battle with major client losses and declining revenue. New boss Cindy Rose called its latest results "unacceptable," adding that the holding company hasn't "gone far enough or fast enough in adapting to the evolving needs of our clients." And that's where Open Pro comes in. The self-service platform launched last week promising brands the means to plan, create and publish campaigns directly. It's already being pilot tested with existing clients, per Rose. She did not say which specific clients."
WPP reported weak earnings and faces declining revenue and major client losses. New CEO Cindy Rose called the results "unacceptable" and said the company has not gone far or fast enough in adapting to evolving client needs. WPP launched Open Pro, a self-service AI platform for SMB and mid-market brands to plan, create, and publish campaigns, currently in pilot tests with existing clients. The holding company expects Open Pro revenues to be incremental and to pull through additional managed services. Tech rivals including Google, Canva, Amazon, Comcast, and Meta have launched competing AI marketing tools, intensifying competition for an agency-in-a-box.
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