"As CEO of Pathformance, our team helps retailers and brands optimize their marketing investments. We use point-of-sale data to measure the true impact of campaigns, uncover what drives purchases, and provide the insights needed to make smarter, more profitable marketing decisions. Most people don't realize that my job isn't just about running a company, it is also about turning the insights from real-world sales and media performance data into clear strategies that help brands grow."
"I am most excited about the industry's move toward unified retail media measurement. We are just scratching the surface of what is possible when sales, media, and shopper behavior are connected in real time. In the future, this will empower brands and retailers to anticipate trends, adapt instantly, and create shopping experiences that feel personal, seamless, and measurable from start to finish."
Pathformance provides retailers and brands a marketing measurement and insights platform that uses point-of-sale data to measure campaign impact, uncover what drives purchases, and surface insights for more profitable marketing decisions. The platform automates data processing and analysis so leadership can focus on connecting data points, spotting trends, and guiding strategic decisions. The company strengthened its culture while implementing the Entrepreneurial Operating System (EOS), aligning teams around a shared vision and celebrating wins. The platform focuses on unified retail media measurement, connecting sales, media, and shopper behavior in real time to enable anticipation, instant adaptation, and personalized, measurable shopping experiences. The CEO's go-to coffee is a cold brew or a double Americano when focus is needed.
Read at Retail Brew
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