LinkedIn's New Rules for B2B Marketing Measurement [Infographic]
Briefly

LinkedIn's New Rules for B2B Marketing Measurement [Infographic]
"With the advent of new technologies, spurring significant change in many sectors, the focus for digital marketers is changing, in line with evolving user behaviors, and the means we now have to measure such. That's going to mean a re-alignment of KPIs, and a change in approach for measurement across the board, in order to more accurately reflect the impact of your work, based on a broader range of signals."
"That's going to mean a re-alignment of KPIs, and a change in approach for measurement across the board, in order to more accurately reflect the impact of your work, based on a broader range of signals. Which is also true for B2B marketers, who, according to LinkedIn, are in the midst of the significant shift in measurement, strategic evaluation, and approach."
New technologies are driving significant change across sectors and altering user behaviors, requiring digital marketers to adapt focus and measurement approaches. Marketers must realign KPIs and expand measurement methods to capture impact more accurately using a broader range of signals. B2B marketers are undergoing a parallel shift in measurement, strategic evaluation, and approach as they incorporate new tools and audience insights. LinkedIn's New Rules of B2B Marketing Measurement outline a framework for integrating these signals and metrics to better assess marketing outcomes and inform strategy. The framework emphasizes broader signal sets, KPI realignment, and measurement modernization.
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