"New artificial intelligence tools are poised to reshape the retail industry, but brands and retailers are still trying to identify the right playbook for incorporating this emerging technology into their business. Surveys conducted in the months leading up to Black Friday showed that anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025. In turn, 97% of retailers plan to maintain or increase their AI investments next year, according to a survey from Ameprity."
"At Kroger, our loyalty accounts are really our connective tissue, and they fuel a lot of what we do. And so, making sure that we can appropriately use machine learning to measure the impact and the performance of what we do at KPM will be a continual focus for us. KPM has long been using machine learning to make sure that we can provide advertisers and brands with the most accurate representation of their campaign performance."
New AI tools are poised to reshape the retail industry, with consumers widely using AI for holiday shopping and retailers increasing investments. Many retailers already use or plan to use AI for cybersecurity, pricing and promotion optimization, and supply chain visibility. Retail leaders from major corporations and digitally native startups plan cross-department AI rollouts in 2026 to improve customer experience, measurement, curation, and inventory planning. Loyalty programs and machine learning are being used to measure campaign performance and provide brands with accurate representations of advertising impact. No retailer confines AI to a single business area.
Read at Digiday
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