ATS Singapore 2025 is approaching with discussions on significant themes such as AI, retail media, and incrementality. Experts from leading companies like Publicis, Yahoo, and dentsu will share insights on mastering AI and data-driven strategies for better engagement in advertising. Particular attention will be given to retail media, which holds incredible growth potential yet remains under-invested. The event promises a wealth of knowledge and networking opportunities for attendees keen on navigating the evolving ad tech landscape in the APAC region.
I'm particularly excited about the two retail media panels. While this sector represents a rapidly growing consumer opportunity, current investment remains largely under-indexed relative to its potential.
Agencies are in a unique position to guide brand partners on the most effective strategies while also helping them evaluate whether and how these approaches align with their long-term business goals.
We take another dive into this year's topics, from AI to incrementality, as panelists share a preview into what they will be discussing on stage.
ATS is always one of my favourite times of year to connect with colleagues across the industry and markets.
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