Appcharge and AppsFlyer have announced a strategic partnership to provide a unified cross-platform analytics and attribution solution for mobile game developers. This integration allows developers to track player behavior and purchasing patterns across in-app and web store environments, filling in gaps in traditional measurement. By implementing server-to-server communication for capturing web store purchases, this collaboration offers a comprehensive view of user behavior, improving the ability to measure Lifetime Value (LTV) and optimizing user acquisition strategies for both platforms.
"The games industry, and particularly the mobile space, is constantly evolving to match the everchanging needs and desires of players and their demands," said Appcharge CEO Maor Sason.
The new integration empowers mobile game developers with enhanced visibility into player behavior and purchasing patterns across both in-app and web store environments.
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